Dale Kreiser We are in the midst of massive changes in the real estate industry.
Chuck Marunde, J.D. Consumers are taking control with technology on the Internet.
The Internet is unquestionably the most powerful tool for buying and selling real estate today. Traditional advertising has long since peaked and has been declining in effectiveness for at least a decade. Today, newsprint and magazines and billboards are three of the least effective means of advertising real estate. This does not mean these tactics [...]
Buyers of real estate today are taking their searches and their methods to entirely new levels, thanks to the Internet. Buyers want access to instant information that is free, and they do not want the kind of uncomfortable confrontation that occurs when they have to pick up the phone and call a salesman.
I [...]
Print newspapers are losing readers to the Internet, and there is a ongoing debate about how many years newspapers can last. The Internet is taking over their business in news and advertising. This cannot be ignored by real estate agents.
“After a century of continuous publication, The Christian Science Monitor will abandon its weekday [...]
The trend has been here for many years, but newspapers haven’t wanted to face it, and now many newspapers find themselves in serious trouble because revenue is dramatically down. Why? Because sellers are not willing to pay high advertising rates for zero results. Why are sellers unwilling to pay [...]
